The short video-sharing platform owned by China’s ByteDance opened its Singapore office last December as it ramps up its international expansion.
Fans and fun were identified as some of the reasons why prominent Singapore TikTok users like Ms Nurhayati Abdul Rahim and Samuel Liew are active on the short video-sharing platform. (Images: Screengrabs of videos made by Ms Nurhayati and Mr Liew)
By Kevin Kwang
SINGAPORE: Firing up TikTok, one quickly understands why the video-sharing app is such a hit with the young and the young at heart who increasingly live their lives in the public eye.
Immediately you are assaulted with a 15-second video clip set to music and often with the creator lip-synching along. It seems the perfect app for social media-addicted youth with their short attention spans.
This fun and oftentimes kitschy short-video platform has caught the imagination of people around the world. A New York Times columnist even dubbed TikTok as possibly “the only truly pleasant social network in existence”.
So who owns this hybrid platform of Snapchat and Vine?
The current incarnation of TikTok was born when Beijing-based tech company ByteDance merged its Douyin service with another rival, Musical.ly, bought for US$1 billion in late 2017.
As of June last year, it was reported to have 500 million users, but that number is expected to have grown since.
In fact, according to mobile data analytics firm App Annie, TikTok is the fourth-most downloaded app in the world across both iOS and Android app stores last year.
Read more at https://www.channelnewsasia.com/news/technology/china-s-tiktok-video-app-brings-old-school-social-media-fun-back-11174936